SEO for visuals is mostly about clarity
If you want Google (and social shares) to work for you, your metadata has one job:
Help the right person understand what they’ll get *before* they click.
That’s it.
The problem: most pages say nothing specific
Many pages accidentally look the same:
“Free images and videos”
It’s too broad. It doesn’t match what people actually search.
Beginner mistakes
- Stuffing keywords in the title (“free stock footage free hd images b-roll”).
- Writing a vague description that could fit any page.
- Forgetting Open Graph / Twitter previews.
- Using the wrong canonical URL (causes duplication issues).
Think long-tail (the traffic is there)
Most valuable searches are specific:
- “cinematic rainy night b roll”
- “portrait office meeting video”
- “minimal abstract background for text”
Your metadata should match real intent like that.
A practical title formula (without keyword spam)
Use:
**[Primary intent] — [Use case] | [Brand]**
Examples:
- “Cinematic Rainy Night — Free B‑Roll Ideas | Clipisense”
- “Minimal Abstract Background — Clean Visuals for Captions | Clipisense”
Notice: one clear intent, one clear use case.
A description that actually helps clicks
Good descriptions answer three questions:
1) What is this?
Images? Videos? Both?
2) What quality / vibe?
Cinematic, clean, natural light, etc.
3) Who is it for?
Editors, marketers, creators, designers.
Keep it human. Write it like you’d explain it to a friend.
Social previews (Open Graph) are free distribution
When someone shares your page in a group chat or on X, the preview decides the click.
Use an OG image that:
- has a clear focal point
- is readable at small sizes
- matches the page’s vibe
Structured data: don’t overdo it
Use JSON‑LD when it’s accurate.
- For articles: BlogPosting
- For site-level: WebSite
Don’t lie. Don’t mark everything as an article. Google cares about correctness.
Mindset: write metadata for humans first
If it reads like a robot wrote it, it usually performs like one.
Write it so a real person knows: “Yes, this is what I need.”
Where Clipisense fits
If you’re building pages around visuals and want a cleaner workflow for finding assets, Clipisense focuses on fast discovery and consistent presentation, including strong OG/metadata patterns across pages.